Ever since I was a kid, I’ve been super active—basketball, singing, cheerleading—anything to dodge class. One day, while shooting hoops, I heard music from the dance studio. I followed the sound, joined the school's dance crew, and started juggling dance classes with the town's basketball team.
My love for sportswear started at home. I’d often borrow my brother's basketball pants because they were so comfy and practical, all loose with big pockets. Fast forward a couple of decades, and I saw dancers at the studio rocking baggy pants with heels or sneakers, switching up their looks. Inspired, I decided to create my own version. That spark led to a full collection blending 90s coolness with 21st-century finesse.
Being a team player all my life, I know how powerful it is when unique moves come together to create something epic. That’s the heartbeat of FREEDÉR—live the team spirit.
Move freely, lightly, boldly—you were born free.
Yours,
Dana
